The Curator
My Individualized Style
The gist
Organizations that take an individualized approach to personalization orchestrate unique, journey-based experiences for every customer across all channels and touchpoints. Personalization tactics are curated in the moment to support customers, where and when they need it, to reach their desired outcome without any perceived effort. To scale, organizations utilize AI to automate and optimize every experience.
What’s in it for me
Individualized personalization boosts CX strategy effectiveness and fosters long-term loyalty by leaving customers enthusiastic about future engagement.
How to get started
Organizations must have all customer data connected to an orchestration platform and have a deep understanding of customer journeys to develop the decision engine logic that guides next-best action recommendations.
Key considerations for success
- Customer data driven
- Next best journey approach
- Scales with automation
